Start free. Upgrade when your drops take off.
$0/month
$12/month
An Instagram Professional (Business or Creator) account connected to a Facebook Page. Connect it in 30 seconds, create your first drop, and you're live.
When someone comments your chosen keyword on a post, our system detects it via the Instagram API, sends them a DM with your link, and posts a reply to their comment (e.g., "Check your DM! 📩") — all instantly and automatically.
Each automated direct message sent to a commenter counts as one DM. If the same person comments your keyword multiple times, they only receive one DM per rule per 24 hours — duplicates are automatically skipped.
Yes. You write your own DM message template (which includes your short link) and customize the auto-reply that gets posted under their comment. You can also disable the comment reply if you prefer.
Yes — drops work on every Instagram post format. Set your keyword once and it applies to any post where someone comments it. You can also scope a drop to a specific post.
Your drops pause until the next billing cycle. No overage charges. You can upgrade to Pro anytime to unlock 2,000 DMs per month.
On the Free plan, you get 1 active drop. On Pro, you get unlimited drops with different keywords and URLs. Only one drop per keyword can be active at a time — activating one automatically pauses others with the same keyword.
Yes. Cancel your Pro subscription anytime from your dashboard. You'll keep Pro access until the end of your current billing period.
Yes. DropThis uses the official Instagram Graph API. DMs are only sent in response to user-initiated actions (commenting a keyword). We enforce strict rate limits and never send unsolicited messages.
We don't offer refunds, but you can try the Free plan first to make sure DropThis works for you before upgrading.